p o r t f o l i o

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p o r t f o l i o ✤

Jesse Powell

jesse@hilocreative.com

647-884-8134

@hilocreativestudio

a taste of what I shoot, cut, and cook up for food and lifestyle brands

Food & Bev Sizzle Reel

Craveable Clips from Past Projects

A sampler platter of snackable content. From tabletop setups to recipe videos and punchy promos, this reel features some past work I’ve shot, edited or both.

Hi·Lo in Action

The Hi·Lo Promo That Does It All

This self-made spot was created to promote my freelance studio, Hi·Lo Creative. I did everything in this: shooting, editing, styling, sound design, and motion graphics. The only thing not human-made? The voiceover.

Social Video Made Fast with Stock

This is one of the post-production services I offer: taking stock assets and building branded social content from scratch. I handle everything: sourcing, editing, pacing, sound FX.

Built for the speed of social.

Flavor, Trends & Tag Work

Agency-Grade Content with a Social Edge

Before launching Hi·Lo, I spent nearly a decade at Tag working on food, beverage, and lifestyle content for major brands. These are some of the trend videos, social reels, and branded pieces I had a hand in creating.

Video Editor

Videographer (shared), Video Editor

Video Editor (shared)

Director, Videographer, Video Editor, Producer

Promo-Style Videos

Elegant Food + Elevated Content for E11even

Short, loopable videos were captured for E11even’s website and social channels, styled to match the brand’s upscale, modern vibe. While the shoot was originally scoped for simple assets, I pulled together available footage to create a refined long-form promo. I handled editing and music selection, shaping it into a cohesive piece that extends the brand’s tone and feel..

the short loops

the featured promo

Game Night Energy at Real Sports

This piece follows Raptors and Leafs fans through game night at Real Sports. I edited the final cut and handled music selection, bringing together the buzz, the crowd, and the food in a fast-paced promo built for social. Shot entirely on location, the video tells the story visually - no dialogue, just energy, movement, and atmosphere.

Edit-Driven Stories for Real Brands

This section highlights different editing styles: TV concept teasers, chef-led promos, high-volume kitchen footage, and fast-paced branded recaps. All built to fit the brand, format, and audience.

Chef Rob Rainford Sizzle

Cut as a proof-of-concept trailer, this sizzle was built to pitch a potential TV series featuring Chef Rob Rainford. It blends cooking clips, personality, and location visuals to sell the show’s tone and talent.

Role: Video Editor

Chef John DeLucie Pizza Oven Demo

This promo features NYC chef John DeLucie demonstrating the Chef-Built CPO-160 Heavy Duty Pizza Oven. Shot like a cooking show, the video blends real-time prep with product highlights, making the oven shine through professional use.

Roles: Editor, Scriptwriter, Videographer (shared), Producer

Sobeys x Second Harvest

A branded piece showcasing Sobeys’ partnership with Second Harvest, styled like a cooking show. The final 2-minute video was cut down from 2+ hours of raw kitchen footage, focused on story and pacing to highlight the initiative’s impact and joy of cooking with rescued food.

Role: Video Editor

Journie Rewards x Honda Indy

This on-site promo covers Journie Rewards’ activation at the Honda Indy. Captured trackside, it highlights branded perks, fan engagement, and event energy. Cut from 7 hours of footage on a 2-day turnaround.

Role: Video Editor