p o r t f o l i o
✤
p o r t f o l i o ✤
Food & Bev Sizzle Reel
Craveable Clips from Past Projects
A sampler platter of snackable content. From tabletop setups to recipe videos and punchy promos, this reel features some past work I’ve shot, edited or both.
Hi·Lo in Action
The Hi·Lo Promo That Does It All
This self-made spot was created to promote my freelance studio, Hi·Lo Creative. I did everything in this: shooting, editing, styling, sound design, and motion graphics. The only thing not human-made? The voiceover.
Social Video Made Fast with Stock
This is one of the post-production services I offer: taking stock assets and building branded social content from scratch. I handle everything: sourcing, editing, pacing, sound FX.
Edit-Driven Stories
This section highlights different editing styles: TV concept teasers, chef-led promos, high-volume kitchen footage, and fast-paced branded recaps. All built to fit the brand, format, and audience.
Chef Rob Rainford Sizzle
Cut as a proof-of-concept trailer, this sizzle was built to pitch a potential TV series featuring Chef Rob Rainford. It blends cooking clips, personality, and location visuals to sell the show’s tone and talent.
Role: Video Editor
Chef John DeLucie Pizza Oven Demo
This promo features NYC chef John DeLucie demonstrating the Chef-Built CPO-160 Heavy Duty Pizza Oven. Shot like a cooking show, the video blends real-time prep with product highlights, making the oven shine through professional use.
Roles: Editor, Scriptwriter, Videographer (shared), Producer
Sobeys x Second Harvest
A branded piece showcasing Sobeys’ partnership with Second Harvest, styled like a cooking show. The final 2-minute video was cut down from 2+ hours of raw kitchen footage, focused on story and pacing to highlight the initiative’s impact and joy of cooking with rescued food.
Role: Video Editor
Journie Rewards x Honda Indy
This on-site promo covers Journie Rewards’ activation at the Honda Indy. Captured trackside, it highlights branded perks, fan engagement, and event energy. Cut from 7 hours of footage on a 2-day turnaround.
Role: Video Editor
Promo-Style Videos
Elegant Food + Elevated Content for E11even
Short, loopable videos were captured for E11even’s website and social channels, styled to match the brand’s upscale, modern vibe. While the shoot was originally scoped for simple assets, I pulled together available footage to create a refined long-form promo. I handled editing and music selection, shaping it into a cohesive piece that extends the brand’s tone and feel..
the short loops
the featured promo
Short-Form Social Launch
Recent Work for Saintcraft Alchemy
Saintcraft Alchemy wanted a set of four cohesive videos to launch their new pre-workout — each one highlighting a different aspect of the same product: Ritual, Focus, Pump, and Support.
We created something simple that goes a long way — content that looks premium without a massive production budget. We mixed studio tabletop shots with curated stock footage to bring their vision to life, capturing modern bodybuilding vibes with a nod to the golden era of the 1980s Muscle Beach aesthetic.
Paid Media Ads
A selection of short-form ads crafted for Facebook, Instagram, YouTube, and TikTok. Each one was cut with platform performance in mind. Strong hooks, tight pacing, and clear calls-to-action.
NIVEA MEN + Walmart
A set of short paid ads promoting NIVEA Men products at Walmart. Clean and simple product beauty shots and a clear call-to-action, driving viewers to shop directly through Walmart.
Shwartzkopf’s OSiS+
Social-ready cut for OSiS+ Fab Foam Mousse. From polished product close-ups to playful, fast-moving sequences, this was built to fit what’s trending, highlight texture, and keep viewers engaged across Instagram, TikTok, and beyond.
Real Sports Restaurant
This promo follows Raptors and Leafs fans through game night at Real Sports. Shot entirely on location, it was built for YouTube pre-roll, with a cut driven by music and pacing rather than dialogue. The client wanted to rely solely on imagery, with no captions, so the piece could play seamlessly for both English and French-speaking audiences. I edited the final cut and handled music selection, bringing together the buzz, the crowd, and the food into a fast-paced piece of atmosphere and energy.
Twisted Tea + CFL
A social promo built for Twisted Tea’s CFL partnership. The ad combined branded footage with animated text overlays. Fast cuts, bold graphics, and clear CTAs gave the promo an energetic, game-day feel designed for Instagram and Facebook engagement.
Siggi’s Icelandic Yogurt
A simple 15-second commercial in 16x9, built for YouTube and broadcast TV. It opens immediately with Siggi Hilmarsson introducing himself as the founder: “my name is on the front” then cuts to “but I’m more proud of the back.” The quick hook of showing the person behind the brand, while hinting at the quality of the ingredients, delivers impact within the first five seconds.
Flavor, Trends & Tag Work
Agency-Grade Content with a Social Edge
Before launching Hi·Lo, I spent nearly a decade at Tag working on food, beverage, and lifestyle content for major brands. These are some of the trend videos, social reels, and branded pieces I had a hand in creating.
Video Editor
Videographer (shared), Video Editor
Video Editor (shared)
Director, Videographer, Video Editor, Producer
Tasty Visuals & Food Porn Extras
A few extra servings from my time at THP / Tag. These short, stylized videos were all shot and edited by me.
Jesse Powell
jesse@hilocreative.com
647.884.8134
@hilocreativestudio
