p o r t f o l i o
✤
p o r t f o l i o ✤
Jesse Powell
jesse@hilocreative.com
647.884.8134
@hilocreativestudio
Video Work In Action
A range of editing and videography styles I’ve tackled over the years. From TV concept teasers and chef-led promos to high-volume kitchen cuts, branded recaps, and corporate interviews. Every piece built to suit the brand, the format, and the audience.
Chef Rob Rainford · Sizzle Trailer
This trailer was cut to pitch a potential food series starring Chef Rob Rainford. It blends fast-paced cooking clips, on-camera personality, and dynamic location footage to sell the tone, talent, and energy of the show.
The format proves how stories, whether about chefs or union members, can be brought to life with the right pacing, visuals, and voice. It’s a style that could help evolve labour video content into something more modern, engaging, and easy to watch.
Role: Concepting, Videographer, Video Editor
Real Sports Game Night
Shot on location and crafted as a no-dialogue story built for social, this fast-paced promo captures the full game night experience at Real Sports. From fans have a good time to food hitting the tables, the piece relies on energy, pacing, and atmosphere to tell the story. No words needed.
Role: Videographer (shared), Video Editor
Journie Rewards x Honda Indy
This on-site promo highlights Journie Rewards’ branded activation at the Honda Indy. Shot trackside, it captures fan engagement, branded perks, and the energy of a live event. Cut down from 7 hours of footage on a 2-day turnaround.
This quick-cut, high-energy style could translate well to rallies, union conventions, or strike actions - showcasing energy and solidarity without slowing things down.
Role: Videographer, Video Editor
MarketTap · Explainer Promo
This corporate-style video was produced to explain how MarketTap supports eCommerce growth. I handled everything from scripting and directing the on-camera actor to editing the final cut. The video combines office visuals, screen recordings, and guided narration to clearly walk viewers through the platform’s value and workflow.
Role: Producer/Director, Videographer, Video Editor
Ignite Capital · Brand Story Video
Produced, shot, and edited independently for this Ontario non-profit supporting underrepresented entrepreneurs. The video combines interviews, voiceover, and B-roll to show how Ignite helps turn ideas into real businesses. I handled all interviews, capturing firsthand stories of growth and impact.
Role: Producer/Director, Interviewer, Videographer, Video Editor
Tag Studio Tour
A clean, real estate-style walkthrough of the Tag studio, cut to music. This format is perfect for showcasing union halls, training facilities, or regional offices, quickly giving members or the public a visual sense of the space. Shot on-site and edited with smooth transitions and upbeat pacing to create an inviting, professional feel.
Role: Videographer, Video Editor
Sobeys x Second Harvest
Shot and edited for a national campaign highlighting food rescue and community care. This piece showcases the partnership between Sobeys and Second Harvest, blending cooking-show visuals with real kitchen action. Cut from over two hours of raw footage, the final 2-minute edit centers on story, pace, and the dignity of hands-on kitchen work, showing how skilled labor and thoughtful partnerships can fight waste and feed people.
Role: Videographer (shared), Video Editor
Chef John DeLucie Pizza Oven Demo
Shot and edited in the style of a cooking show, this piece features NYC chef John DeLucie putting a commercial pizza oven to work. The video highlights real-time prep and pro-level use, showing how skilled hands and the right tools come together in a working kitchen—built for the demands of the job.
Roles: Concepting, Scriptwriter, Videographer (shared), Video Editor, Producer
Food & Beverage Sizzle Reel
A curated reel showcasing previous food-related video work, from branded recipe content to tabletop shoots. While a niche category, it highlights my versatility as a shooter and editor, capturing everything from high-paced cooking visuals to clean product hero shots, always with a focus on storytelling and strong pacing.
Role: Videographer, Video Editor
Jesse Powell
jesse@hilocreative.com
647.884.8134
@hilocreativestudio